Amazon Faces Price Gouging Lawsuit After Judge's Ruling

Jan 6, 2026, 2:20 AM
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A US District Judge has ruled that Amazon.com must face a proposed class-action lawsuit accusing the online retailer of price gouging during the COVID-19 pandemic. Judge Robert Lasnik, based in Seattle, found the arguments presented by Amazon to dismiss the case unpersuasive, particularly regarding the applicability of Washington state consumer protection laws to the alleged price gouging practices.
The lawsuit claims that during the pandemic, consumers had "no meaningful choice but to purchase from Amazon" due to product shortages and public health directives, which left them vulnerable to allegedly unfair pricing. The plaintiffs argue that Amazon failed to prevent sellers on its platform from charging "flagrantly unlawful" prices for essential items, including food and household staples.
Specific examples cited in the complaint highlight dramatic price increases on various products. For instance, prices reportedly surged by 233% for Aleve pain relief tablets, 1,044% for Quilted Northern toilet paper, 1,523% for Arm & Hammer baking soda, and an astonishing 1,800% for certain face masks. These price hikes occurred during a time when many consumers were in desperate need of these products, raising concerns about Amazon's role in exploiting the situation for profit.
Steve Berman, a lawyer representing the plaintiffs, described the judge's decision as "an important win for consumers." He noted that internal documents from Amazon indicated the company was aware of price gouging and had assured state attorneys general that it was taking steps to prevent it. The lawsuit seeks damages for consumers who paid inflated prices for essential goods on Amazon between January 31, 2020, and October 20, 2022, coinciding with the end of COVID-related states of emergency in Washington and other states.
Amazon has not yet responded to requests for comment regarding the lawsuit or the judge's ruling. The outcome of this case could have significant implications for how online retailers manage pricing practices, especially during emergencies when consumer demand surges.
As the legal proceedings unfold, the case highlights broader concerns about pricing practices in the e-commerce sector, particularly in times of crisis. The implications of this lawsuit may extend beyond Amazon, potentially influencing regulatory scrutiny and consumer protection measures across the industry.
In summary, the ruling marks a pivotal moment in the ongoing scrutiny of Amazon's business practices, particularly regarding its pricing strategies during the pandemic. The case will likely continue to attract attention as it progresses through the courts, with potential ramifications for both consumers and the retail landscape as a whole.

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