PlayStation 5 Price Hike: US Prices Rise Starting Tomorrow

Aug 24, 2025, 2:39 AM
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Sony announced a price increase for all PlayStation 5 models in the US, effective August 21, with the PS5 Pro now priced at $749.99—a $50 jump from its previous rate. The standard PS5 and Digital Edition also saw hikes to $549.99 and $499.99 respectively, marking a significant shift for consumers eager to upgrade. This adjustment follows similar moves by Nintendo and Microsoft, reflecting broader industry pressures from global economic uncertainty and trade policies.
The price changes are attributed to "a challenging economic environment," with Sony citing ongoing market volatility as the primary factor. The company emphasized that accessory prices remain unchanged, offering some relief to buyers looking to expand their setups. However, the decision underscores a trend of rising console costs in 2025, as manufacturers grapple with supply chain issues and tariffs on international goods.
Retailers like Amazon, Best Buy, and Walmart are already seeing demand for pre-hike deals. The PS5 Digital Edition is available for around $449 at these stores, while the standard model can be found for approximately $499—prices that could soon rise by another $50 once the official increase takes effect. For those seeking the latest hardware, the PS5 Pro remains a top choice despite its steep price, offering advanced features like Wi-Fi 7 support and AI-powered upscaling.
This pricing strategy contrasts with typical console cycles, where prices usually decline over time. Instead, Sony warns that future adjustments are likely, urging consumers to act quickly if possible. The decision aligns with Nintendo’s recent $30 price hike for Switch models and Microsoft’s earlier increases, highlighting the industry-wide impact of trade policies under President Trump.
Analysts note that tariffs on imported goods have played a critical role in these adjustments. In April 2025, the CTA warned that if all Trump-era tariffs were enforced, console prices could rise by nearly 70% in the US[0]. While Sony and Nintendo have avoided drastic hikes so far, the uncertainty surrounding trade policies continues to shape pricing strategies for gaming hardware.
For now, consumers face a tight window to secure deals before the official price changes. With limited stock available at major retailers, timing has become more critical than ever for those looking to upgrade their systems. As the industry navigates these challenges, the focus remains on balancing profitability with accessibility for gamers across the US market.

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