Juju Green, better known by his social media handle "Straw Hat Goofy," has joined iHeartMedia as a key entertainment contributor, marking a significant step in his career.
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variety.comThe 25-year-old content creator, dubbed TikTok's "Movie Guy," has built an audience of 3.5 million followers in just two years and amassed over 4 billion views through his film and TV commentary.
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ca.news.yahoo.comHis new role will see him bring his expertise to iHeartRadio listeners via weekly movie updates, exclusive reviews, and must-watch recommendations.As part of the partnership, Green will contribute content to iHeartRadio's most popular shows, including Elvis Duran & The Morning Show based out of New York's Z100.
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variety.comHis podcast "Get Rec'd With Straw Hat Goofy," which blends film and TV recommendations with candid pop culture conversations and celebrity interviews, will now be distributed by iHeartPodcasts.This expansion aims to broaden its reach through iHeart's audio platform.
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ca.news.yahoo.comGreen expressed his excitement about the collaboration, stating, "Movies, TV, and storytelling are the heartbeat of who I am.Joining the iHeartMedia family means I get to bring my love for entertainment to even more people." His enthusiasm reflects the growing influence of social media personalities in traditional media spaces.iHeartMedia's chief programming officer, Tom Poleman, highlighted Green's value to the network: "We are excited to bring his energy, wit and authenticity that made him a social sensation to our iHeartRadio listeners everywhere." This move underscores the industry's recognition of TikTok creators as valuable assets for expanding audience engagement.
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variety.comGreen's influence extends beyond entertainment content creation.In the past two years, he has collaborated with major studios, networks, and brands like Walmart, Hasbro, Verizon, and Noovieverse, where his commentary airs on over 15,000 cinema screens across the US His ability to connect with diverse audiences has made him a sought-after voice in both digital and traditional media.
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variety.comThe partnership also includes strategic distribution through iHeart's platforms, which will amplify Green's podcast and radio content.This expansion aligns with broader trends of streaming services and podcasts leveraging social media personalities to attract new listeners.
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ca.news.yahoo.comAs the entertainment landscape evolves, figures like Green exemplify the crossover potential between online and traditional media.Green's representation by Creative Artists Agency, PAL Public Relations, and Armada Partners further solidifies his industry standing.These agencies have played a crucial role in managing his brand collaborations and expanding his reach across multiple platforms.
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variety.comHis continued growth highlights the opportunities for creators to transition from digital influencers to mainstream media contributors.The move also reflects iHeartMedia's strategy to integrate fresh voices into its programming lineup.By partnering with creators like Green, the network aims to attract younger demographics while maintaining its established audience base.This approach mirrors similar efforts by other media outlets to adapt to changing consumer preferences.In a statement, Green emphasized his commitment to sharing his passion for entertainment: "Whether it's dropping recs on the radio or diving deep with guests on the podcast, I couldn't be more hyped." His enthusiasm underscores the cultural impact of TikTok creators and their ability to shape conversations around film and television.This collaboration represents a pivotal moment for both Green and iHeartMedia, bridging the gap between digital innovation and traditional media distribution.As the entertainment industry continues to evolve, such partnerships will likely become more common, further blurring the lines between online and offline content consumption.
